Sunday, November 1, 2009

Why marketing is important?

marketting

Marketing plays very important role in the modern economy. It provide various services to the consumers, ferms and the society.

Marketing creates values for consumers through product and service offers. Marketing adds values to a product or service through the creation of place, time, quanmity and image utilities.

Consumers can exercise a very wide freedom of choice through the marketing activities. Marketing provides variety of goods and services at varying prices among which consumers can select those that match their needs.

The main goal of marketing is to deliver value and satisfaction to consumers. Modern marketing is mainly concernd with understanding consumers needs, wants and preferencesand deliver appropriate products and services that delight consumers.

Marketing provides information on price, quality and the appropriate use of the products. It informs consumers about the product availability thereby reducing consumers search time.

Marketing is mainly concerned withthe creation and delivery of standard of living to the society. Marketing provides a variety of products and services to the society from domestic and foreign sources.

Marketing provides competition, employement and income to a large number of people involved in production distribution and selling activities.

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