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Branding involves using an identification feature on the product so that buyers can easily recognize the product and its manufacturer. A brand is a name, term, sign, symbol, or design, or a combination of these intended to identify the products or services of one seller or a group of sellers and to differentiate them from those of competitors.

Brand Concepts

A brand has a several components such as the brand name, brand mark and trademark.

Brand name
A brand name is that part of brand that can be vocalized and includes letters, words, and numbers. for example, Coca-Cola, 7up, Fruity are brand names of soft drinks.

Brand mark
It is that element of the brand that cannot be vocalized but they are equally useful in identification of the products. Brand marks often appear in terms of a sign, symbol, or design. for example the lettering used in Coca-Cola, the uniques bottles of Old Spice after shave lotion or the green bottles of 7up are brand marks.

Trade Mark
A trade mark is a legal designation indicating that the owner of the brand has an exclusive right to use the brand name and the brand mark and others are prohibited by law from using it. A brand mark can be converted into a trade mark only when they are registered with the concerned government office.