Sunday, November 1, 2009
Types of Market can be classified in the terms of area, volume of business, competition, intensity of demand and nature of the produce sold.
Types of Market can be classified in terms of the location or geographical areas, covered by the market such as domestic market and international market.
In the types of Market, The area of the domestic market is defined by the national boundary. domestic market may occupy size of the market area. it may further be classified into the local market, town market, district market and national market.
In marketing Products are sold across the national boundaries in the international markets.Types of market in international may further be classified into the export market and global market.
A Types of market may be classified into the retail market and wholesale market in terms of the volume of sales.
In marketing Products are sold in small quantity to the final users in a retail market.Retailers buy products as per the weekly demand from wholesalers or directly from the manufactures.
Products are sold to institutional users and retailers in bulk quality in a wholesale market. Wholesalers buy Marketing products in a large quantity, store them for some time and sell to the retailers as per demand.
The numbers of suppliers and buyers in marketing and the intensity of demand for a marketing product determine the level of control and competition in the market. From the view point of control and competition the market is classified as the monopoly market(single supplier), monospony market(single buyer), oligopoly market(few large supplier) and monopolistic or imperfect competition market(many large and small suppliers).
In terms of the intensity of demand and supply of market can either be a buyers market or the sellers market.
There is no competition in the market, there is only one seller and the single seller control the price, quantity, delivery and other marketing operations in a monopoly market.
There is a single buyer for the product and the buyer controls and dictates the price, quality and terms of sale in a monospony market.
A few large sellers sells the marketing product to a large number of buyers in an oligopoly. The suppliers often from cavlets and syndicate and dictate the terms and condition of sales.
There is a large number market sellers of a marketing product who sells the marketing product to a large number of product buyers in imperfect competition. Buyers can choose from a wide range of products at different prices and quality levels.
When the supply of a products exceeds its demand, buyers can exercise their choice freely and control the market forces. This is known as buyers market.
If the demand for a product exceeds its supply,marketing seller can control the price and other terms of sale in the market. This is known as the sellers market.
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