Sunday, November 1, 2009
The study of marketing is a highly dynamic field. The field of marketing is constantly emerging and developing. The meaning and scope of marketing has changed over time. The role of marketing in business and society also changes with the socio economic development. The term marketing has treated differently at different period of time. This is reflected through the radical changes in its meaning over time.
In another point of view, Marketing is recognise as a management process which means process involves in planning and implementation of marketing activities. The activities are performed to create exchange that meet individual objectives and organizational objectives. The individual consumers objectives are value and satisfaction while an organization's objectives is profit and growth.
In another point of view, Marketing is recognise as a management process which means process involves in planning and implementation of marketing activities. The activities are performed to create exchange that meet individual objectives and organizational objectives. The individual consumers objectives are value and satisfaction while an organization's objectives is profit and growth.
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