Sunday, November 1, 2009
Products concepts evolved out of the failure of the production concepts to meet the quality expectation of consumers. Organization that adopts the product concept believes that consumers respond to good quality products that are reasonably priced.
The products concepts has the following features:
The emphasis is on product quality, performance and features.
Organization believes that very little effort is required to sell good quality products that are reasonably priced.
Organization focus on designing long-lasting products and provide warranty for longer periods.
Organization have heavy faith in the role of engineers in development of super performance products.
Several organization have used this concepts (Shaffer's' pen, west-end-watches, Hi-tech shoes) to design and sell very high quality, high performance and long lasting products.
Organization neglected two major factors in this concepts. They are changes in buyer preferences and technology. Buyer preference and technology change over time. The long-lasting, high performance and wide feature products become redundant in the marketplace due to these changes.
The products concepts has the following features:
The emphasis is on product quality, performance and features.
Organization believes that very little effort is required to sell good quality products that are reasonably priced.
Organization focus on designing long-lasting products and provide warranty for longer periods.
Organization have heavy faith in the role of engineers in development of super performance products.
Several organization have used this concepts (Shaffer's' pen, west-end-watches, Hi-tech shoes) to design and sell very high quality, high performance and long lasting products.
Organization neglected two major factors in this concepts. They are changes in buyer preferences and technology. Buyer preference and technology change over time. The long-lasting, high performance and wide feature products become redundant in the marketplace due to these changes.
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