Sunday, November 1, 2009
pricing is the act of determining the exchange value between the purchasing power and utility or satisfaction acquired by an individual, group or an organization through the purchase of goods, services, ideas, rights etc.
Pricing involves many activities permormed within an organization to determine the exchange value such as setting the base price, determining discounts and commissions, and formulating pricing objectives, policies and strategies.
pricing is the most visible but secretly permormed activity in a business organization. an organization's product, distribution and promotion policies are obvious to a careful observer but it is very difficult to find out how a firm arrives at the list price.
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