Sunday, November 1, 2009
A marketing product is anything that can be offered to a market for attention, acquisition, use or consumption and that might satisfy a want or need. Marketing Product has the capability of satisfying human needs and wants. In broad sense, marketing product include physical objects, services, persons, place, organization, idea or mixes of these entities viewed on a broad framework. product is everything that ones receives in an exchange.
Marketing Product can broadly be classified into two groups: consumer products and industrial products. This classification is based on the type of buyer who uses them. Products purchased to satisfy personal and family needs are consumer products. food items, clothes, cigarettes, cosmetics, refrigerator, cars etc. are example of consumer products. Marketing Products bought for use in an organization or to make other products are industrial products. Fuel, raw materials, machines, and tools are example of industrial products.Consumer buys product to satisfy their wants, while industrial buyers seek to satisfy their organizational goals.
Marketing Product can broadly be classified into two groups: consumer products and industrial products. This classification is based on the type of buyer who uses them. Products purchased to satisfy personal and family needs are consumer products. food items, clothes, cigarettes, cosmetics, refrigerator, cars etc. are example of consumer products. Marketing Products bought for use in an organization or to make other products are industrial products. Fuel, raw materials, machines, and tools are example of industrial products.Consumer buys product to satisfy their wants, while industrial buyers seek to satisfy their organizational goals.
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