Tuesday, December 1, 2009
Sunday, November 1, 2009
creativity is taken to be the ability to use ones imagination in order to develop new and original idea or products-esrecially in autistic context.
but taking it is a wider perspective, creativity is becoming part and place of corporate culture and a defining factor for business. it is either innovate or fade away and its a corporate fact of life that it is in the face of harrowing competetion that thousands of corporation have set up their own research and have allocated huge assests to creative marketing and distribution techniques.
creativity is the one who provide solution to the complex problems forced by a company or a work place and creative thinking is becomming one of the major forces of production and not a mere cog in a generative force or wheel.
but taking it is a wider perspective, creativity is becoming part and place of corporate culture and a defining factor for business. it is either innovate or fade away and its a corporate fact of life that it is in the face of harrowing competetion that thousands of corporation have set up their own research and have allocated huge assests to creative marketing and distribution techniques.
creativity is the one who provide solution to the complex problems forced by a company or a work place and creative thinking is becomming one of the major forces of production and not a mere cog in a generative force or wheel.
The study of marketing is a highly dynamic field. The field of marketing is constantly emerging and developing. The meaning and scope of marketing has changed over time. The role of marketing in business and society also changes with the socio economic development. The term marketing has treated differently at different period of time. This is reflected through the radical changes in its meaning over time.
In another point of view, Marketing is recognise as a management process which means process involves in planning and implementation of marketing activities. The activities are performed to create exchange that meet individual objectives and organizational objectives. The individual consumers objectives are value and satisfaction while an organization's objectives is profit and growth.
In another point of view, Marketing is recognise as a management process which means process involves in planning and implementation of marketing activities. The activities are performed to create exchange that meet individual objectives and organizational objectives. The individual consumers objectives are value and satisfaction while an organization's objectives is profit and growth.
The evolution of marketing is associated with the development of human society. The development in the fields of science and technology also contribute to the development of marketing.
The development of marketing is relatively recent for many million years, human wants were limited to some food, shelter and simple clothing, human being procured these directly from nature. The caves provide them shelter. They lived by hunting and gathering. People constantly moved from one area to other in search of food. They did not produce any surplus food. There was no exchange activity. Thus there was no scope for marketing.
At first, The seed of marketing was sown when people started to live permantly in village and started farmings. Some farmers were able to produce surplus food. The farmers exchanged the surplus food with other items such as agricultural tools and clothing materials. iniatially they exchange their surplus production through the barter transaction where products are exchanged for product. In the beginning, the exchange was confined to neighbour or with people living in the neighbouring villages.
Then after, the traders in the middle-ages were not satisfied with the local markets. They travelled far and wide for more profitable transaction. This established trade routes on land and sea.
Industrial revolution in europe during the last quarter of eighteenth century brought a total change in the method of production and diatribution of goods and services. Machines were introduced for production. Machine made product replaced the hand-made products. Introduction of machines helped in mass production of goods.
the consumer movement started in the last quarter of the twentieth century. This movement led to the formation of many consumer with groups. These group forced government to design several consumer protection law's all over the world.
The movement for environmental protection has become very strong internationally. This movement is concerned with the damage to the environment caused by forest depletion, environment pollution, acid rain, toxic waste in water bodies and loss of the ozone layer and so on.
The rapid development in computer,telecommunication, and television technology has brought new challenge & opporyunity in marketing. Marketers can know the specific consumer needs and preference through the use of information technology. The internet has already linked most of the countries through telephone. Its membership is rapidly increasing.
Marketing plays very important role in the modern economy. It provide various services to the consumers, ferms and the society.
Marketing creates values for consumers through product and service offers. Marketing adds values to a product or service through the creation of place, time, quanmity and image utilities.
Consumers can exercise a very wide freedom of choice through the marketing activities. Marketing provides variety of goods and services at varying prices among which consumers can select those that match their needs.
The main goal of marketing is to deliver value and satisfaction to consumers. Modern marketing is mainly concernd with understanding consumers needs, wants and preferencesand deliver appropriate products and services that delight consumers.
Marketing provides information on price, quality and the appropriate use of the products. It informs consumers about the product availability thereby reducing consumers search time.
Marketing is mainly concerned withthe creation and delivery of standard of living to the society. Marketing provides a variety of products and services to the society from domestic and foreign sources.
Marketing provides competition, employement and income to a large number of people involved in production distribution and selling activities.
Marketing creates values for consumers through product and service offers. Marketing adds values to a product or service through the creation of place, time, quanmity and image utilities.
Consumers can exercise a very wide freedom of choice through the marketing activities. Marketing provides variety of goods and services at varying prices among which consumers can select those that match their needs.
The main goal of marketing is to deliver value and satisfaction to consumers. Modern marketing is mainly concernd with understanding consumers needs, wants and preferencesand deliver appropriate products and services that delight consumers.
Marketing provides information on price, quality and the appropriate use of the products. It informs consumers about the product availability thereby reducing consumers search time.
Marketing is mainly concerned withthe creation and delivery of standard of living to the society. Marketing provides a variety of products and services to the society from domestic and foreign sources.
Marketing provides competition, employement and income to a large number of people involved in production distribution and selling activities.
There are several views of the term market. In simple term,it is a meeting place for buyers and sellers. Market also means the composite of demand for a particular product or service. It is the place in which buyers and sellers meet, they negotiate, agree on the terms and condition of the transactions, settle payment and exchange ownership of the products.
Types of Market can be classified in the terms of area, volume of business, competition, intensity of demand and nature of the produce sold.
Types of Market can be classified in terms of the location or geographical areas, covered by the market such as domestic market and international market.
In the types of Market, The area of the domestic market is defined by the national boundary. domestic market may occupy size of the market area. it may further be classified into the local market, town market, district market and national market.
In marketing Products are sold across the national boundaries in the international markets.Types of market in international may further be classified into the export market and global market.
A Types of market may be classified into the retail market and wholesale market in terms of the volume of sales.
In marketing Products are sold in small quantity to the final users in a retail market.Retailers buy products as per the weekly demand from wholesalers or directly from the manufactures.
Products are sold to institutional users and retailers in bulk quality in a wholesale market. Wholesalers buy Marketing products in a large quantity, store them for some time and sell to the retailers as per demand.
The numbers of suppliers and buyers in marketing and the intensity of demand for a marketing product determine the level of control and competition in the market. From the view point of control and competition the market is classified as the monopoly market(single supplier), monospony market(single buyer), oligopoly market(few large supplier) and monopolistic or imperfect competition market(many large and small suppliers).
In terms of the intensity of demand and supply of market can either be a buyers market or the sellers market.
There is no competition in the market, there is only one seller and the single seller control the price, quantity, delivery and other marketing operations in a monopoly market.
There is a single buyer for the product and the buyer controls and dictates the price, quality and terms of sale in a monospony market.
A few large sellers sells the marketing product to a large number of buyers in an oligopoly. The suppliers often from cavlets and syndicate and dictate the terms and condition of sales.
There is a large number market sellers of a marketing product who sells the marketing product to a large number of product buyers in imperfect competition. Buyers can choose from a wide range of products at different prices and quality levels.
When the supply of a products exceeds its demand, buyers can exercise their choice freely and control the market forces. This is known as buyers market.
If the demand for a product exceeds its supply,marketing seller can control the price and other terms of sale in the market. This is known as the sellers market.
;;
Subscribe to:
Posts (Atom)
